
#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame
From 30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski
June 4, 2026 · 27 min
About this episode
Todd Caponi discusses strategies to remove friction from the sales cycle and improve negotiation tactics.
🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 In this episode, you can takeaway: 🎯 Acknowledging your competitors’ strengths + highlight where your features match needs 🤖 Getting price out early, and use it to disqualify 👔 Keep negotiation simple by anchoring pricing and trading value for dollars - - You're one step closer to President's Club! 📈 Negotiation Course: https://hubs.li/Q04k0BGj0 🏋 30MPC Training: 30mpc.com/training 🛠 Cold Email Data Report: https://hubs.li/Q04j3GHJ0 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
People in this episode
Hosts: Armand Farrokh, Nick Cegelski
Guest: Todd Caponi
Topics covered
- sales cycle
- negotiation
- pricing strategy
- competitor analysis
- value trading
Keywords
- sales
- negotiation
- pricing
- competitors
- value exchange
Mentioned in this episode
Organizations: 30MPC, 30mpc.com, linktr.ee
Products: Negotiation Course
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