#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame

#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame

From 30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

June 4, 2026 · 27 min

About this episode

Todd Caponi discusses strategies to remove friction from the sales cycle and improve negotiation tactics.

🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 In this episode, you can takeaway: 🎯 Acknowledging your competitors’ strengths + highlight where your features match needs 🤖 Getting price out early, and use it to disqualify 👔 Keep negotiation simple by anchoring pricing and trading value for dollars - - You're one step closer to President's Club! 📈 Negotiation Course: https://hubs.li/Q04k0BGj0 🏋 30MPC Training: 30mpc.com/training 🛠 Cold Email Data Report: https://hubs.li/Q04j3GHJ0 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

People in this episode

Hosts: Armand Farrokh, Nick Cegelski

Guest: Todd Caponi

Topics covered

  • sales cycle
  • negotiation
  • pricing strategy
  • competitor analysis
  • value trading

Keywords

  • sales
  • negotiation
  • pricing
  • competitors
  • value exchange

Mentioned in this episode

Organizations: 30MPC, 30mpc.com, linktr.ee

Products: Negotiation Course

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