Convincing Cat Parents To Buy A $600 Litter Box
About this episode
The episode discusses Whisker's marketing challenges and strategies to persuade cat owners to invest in a high-end litter box.
Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life's little chores.
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