About this episode

Cleo Davis-Urman discusses the innovative approach to vitamin marketing through wearable patches.

Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.

More episodes of AdExchanger

• Forget The Shiny Objects And Focus On Fundamentals · July 21, 2026 · 49 min
• Convincing Cat Parents To Buy A $600 Litter Box · July 15, 2026 · 45 min
• Reckitt's Digital Reckoning · July 8, 2026 · 40 min
• Reddit Is Training The Robots · June 30, 2026 · 30 min
• California Regulatin' · June 16, 2026 · 41 min

Explore listener stats, chart rankings, contacts and more on the AdExchanger podcast page.