About this episode

Sameer Amin from Reckitt discusses the challenges marketers face with digital ad budgets in this episode recorded live in Cannes.

You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt's Sameer Amin, on this week's episode of AdExchanger Talks recorded live in Cannes.

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