Forget The Shiny Objects And Focus On Fundamentals
About this episode
Sharona Sankar-King discusses the importance of focusing on marketing fundamentals rather than being distracted by new AI technologies.
Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that's "fit for purpose."
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