About this episode

Russ and Freddie discuss advertising trends, AI competition, and review notable brand campaigns.

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.  We watch: 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO -  https://www.youtube.com/watch?v=1FBVEfTIGVg See omnystudio.com/listener for privacy information.

People in this episode

Hosts: Russ, Freddie

Topics covered

• advertising
• AI rivalry
• Super Bowl
• music licensing
• brand partnerships

Keywords

• advertising
• AI
• Levi's
• Absolut
• Tabasco
• Super Bowl
• music

Mentioned in this episode

Organizations: Levi's, Anthropic, OpenAI, ABSOLUT, Tabasco

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