How Philly Cream Cheese reaches 'advertising perfection'

About this episode

The episode explores various advertising campaigns and collaborations, including Telstra's work with The Avalanches and Philadelphia Cream Cheese's new platform.

We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch:  'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc 'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/ We look at:  Rio Anti-Vape Campaign McDonald’s “You Know Where” OOH See omnystudio.com/listener for privacy information.

Topics covered

• advertising
• collaboration
• product expansion
• marketing strategies
• campaign analysis

Keywords

• Philly Cream Cheese
• Telstra
• The Avalanches
• VB
• advertising campaigns
• marketing
• E-Synth
• mid-strength beer

Mentioned in this episode

Organizations: Telstra, The Avalanches, Philadelphia Cream Cheese, VB, CUB, McDonald’s, Rio

Books & works: Second Life Sounds, The Adventures of the Phillyboy: Origin Story, When the day is done but the job isn't

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