About this episode

The episode discusses Burger King's self-deprecating campaign at the Oscars and other marketing highlights.

Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.  We watch:  Macca's CEO video   'There’s a New King and It’s You ' from Burger King 'Your Way Out' from Coinbase  We look at:  Penguin Random House 'Playful Penguins' See omnystudio.com/listener for privacy information.

Topics covered

• advertising
• Oscars
• branding
• marketing campaigns
• viral content

Keywords

• Burger King
• Oscars
• advertising
• Macca's CEO
• Coinbase
• Penguin Random House
• marketing

Mentioned in this episode

Organizations: Penguin Random House, Burger King, Coinbase

Books & works: There’s a New King and It’s You, Your Way Out, Playful Penguins

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