About this episode

The episode discusses various innovative advertising campaigns including those from Australia Post, Lump Lottery, British Airways, and Citroën.

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch:  'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post  'Lump Lottery', Testicular Cancer NZ 'An Original British Briefing' from British Airways 'Its Love at First Test Drive' from Citroën  See omnystudio.com/listener for privacy information.

Topics covered

• advertising
• brand campaigns
• testicular cancer awareness
• travel
• automotive marketing

Keywords

• advertising
• brand campaign
• testicular cancer
• British Airways
• Citroën
• Australia Post
• marketing

Mentioned in this episode

Organizations: Australia Post, Lump Lottery, Testicular Cancer NZ, British Airways, Citroën

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