
Branding Together: Opportunities (and Limitations) of AI in Print & Promo
From Advertising Specialty Institute by ASI
June 12, 2026 · 49 min
About this episode
Aly Banholzer and Marshall Atkinson discuss the competitive advantages and limitations of AI in the decorated apparel and branded merchandise industries.
Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.
People in this episode
Guests: Aly Banholzer, Marshall Atkinson
Topics covered
- artificial intelligence
- decorated apparel
- branded merchandise
- competitive advantage
- print and promo
Keywords
- AI
- branding
- decorated apparel
- promotional products
- industry trends
Mentioned in this episode
Organizations: ShirtLab, Advertising Specialty Institute
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