Branding Together: Opportunities (and Limitations) of AI in Print & Promo

Branding Together: Opportunities (and Limitations) of AI in Print & Promo

From Advertising Specialty Institute by ASI

June 12, 2026 · 49 min

About this episode

Aly Banholzer and Marshall Atkinson discuss the competitive advantages and limitations of AI in the decorated apparel and branded merchandise industries.

Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.

People in this episode

Guests: Aly Banholzer, Marshall Atkinson

Topics covered

  • artificial intelligence
  • decorated apparel
  • branded merchandise
  • competitive advantage
  • print and promo

Keywords

  • AI
  • branding
  • decorated apparel
  • promotional products
  • industry trends

Mentioned in this episode

Organizations: ShirtLab, Advertising Specialty Institute

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