
Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
From Advertising Specialty Institute by ASI
May 28, 2026 · 42 min
About this episode
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss a significant distributor deal in the promotional products industry.
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.
People in this episode
Guests: Vera Muzzillo, Michael Roney
Topics covered
- promotional products
- distributor deals
- business strategy
- Proforma
- Safeguard
Keywords
- Proforma
- Vera Muzzillo
- Michael Roney
- Safeguard
- promotional products
- distributor deals
- business strategy
Mentioned in this episode
Organizations: Proforma, Safeguard, Counselor Top 40
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