Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
About this episode
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss a significant distributor deal in the promotional products industry.
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.
More episodes of Advertising Specialty Institute
- Branding Together: Opportunities (and Limitations) of AI in Print & Promo
- Promo Insiders: Playing the Long Game with Counselor’s 2026 Supplier Salesperson of the Year
- Promo Insiders: Winning Advice from Matt Kirsh, Counselor Distributor Salesperson of the Year
- Promo Insiders: What ASI’s 2026 Ad Impressions Study Revealed About the International Market
- Build the Look, Not Just the Logo: How To Use Heat Printing for Promo Success
- Promo Insiders: How To Build a Brand with Lisa Hu of Lux & Nyx
Explore listener stats, chart rankings, contacts and more on the Advertising Specialty Institute podcast page.