Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal

Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal

From Advertising Specialty Institute by ASI

May 28, 2026 · 42 min

About this episode

Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss a significant distributor deal in the promotional products industry.

Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.

People in this episode

Guests: Vera Muzzillo, Michael Roney

Topics covered

  • promotional products
  • distributor deals
  • business strategy
  • Proforma
  • Safeguard

Keywords

  • Proforma
  • Vera Muzzillo
  • Michael Roney
  • Safeguard
  • promotional products
  • distributor deals
  • business strategy

Mentioned in this episode

Organizations: Proforma, Safeguard, Counselor Top 40

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