Build the Look, Not Just the Logo: How To Use Heat Printing for Promo Success

Build the Look, Not Just the Logo: How To Use Heat Printing for Promo Success

June 2, 2026 · 24 min

About this episode

Lizz Riedy discusses how to meet end-buyers' needs for comprehensive branding services through heat printing.

Today’s end-buyers are looking for more than just logos on a product: they’re looking for a full branding service that fits into their overall marketing strategy. On today’s podcast, Lizz Riedy, content marketing specialist at STAHLS' (asi/88984) explains how to speak to that need and how to adopt the “merchandiser mindset” needed to secure orders. Spoiler alert: It’s a lot easier than you think.

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