SaaS Creator Stacks: How Toksta is Helping B2B Campaigns Find Top Creators

About this episode

Dustin Howes interviews Sam Cassman from Toksta about how SaaS Creator Stacks are transforming B2B campaigns by focusing on niche creators rather than follower counts.

Most B2B companies fall into the trap of hiring creators based on follower counts alone. A person might have 100,000 subscribers, but if those people aren't your ideal customers, you're just throwing money at a megaphone. The real challenge is finding the niche experts who hold the attention of the exact decision-makers you need to reach. I recently sat down with Sam Cassman from Toksta to discuss how SaaS Creator Stacks are changing the way we identify and vet partners. We explored how movi...

People in this episode

Host: Dustin Howes

Guest: Sam Cassman

Topics covered

• B2B marketing
• creator partnerships
• SaaS
• influencer marketing
• decision-makers

Keywords

• B2B
• creators
• marketing
• SaaS
• influencer
• decision-makers
• partnerships

Mentioned in this episode

Organizations: Toksta

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