About this episode

Kwame Taylor-Hayford discusses building an independent agency focused on specificity rather than scale.

Welcome to Agency Business. Kwame Taylor-Hayford , co-founder of Kin, joins Brian Wieser and Olivia Morley this week to discuss what it means to build an independent agency around specificity rather than scale. Kwame discusses how his global upbringing shaped his approach to advertising and design, and how Kin’s work sits at the intersection of innovation, culture and community. He explains why the agency is focused on helping brands become meaningful participants in communities — whether those communities are defined by demographics, interests or geography — through original ideas and intellectual property that can take many different forms. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

People in this episode

Hosts: Brian Wieser, Olivia Morley

Guest: Kwame Taylor-Hayford

Topics covered

• independent agency
• specificity
• advertising
• design
• community engagement
• innovation

Keywords

• agency
• advertising
• design
• community
• innovation
• specificity
• branding

Mentioned in this episode

Organizations: Kin, Marketecture Media, VaynerMedia

Books & works: The Madison and Wall Podcast, Screen & Sponsor

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• #76: Mark Penn on Stagwell’s capital allocation and global growth · June 29, 2026 · 27 min
• #75: PJ Pereira and Rob Wrubel on launching SILVERSIDE, an AI innovation lab · June 22, 2026 · 18 min

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