About this episode

Mark Penn discusses Stagwell's approach to capital allocation and global growth in the marketing services sector.

Welcome to Agency Business. Mark Penn , chairman and CEO of Stagwell , join Brian Wieser live last week at Cannes to discuss why he sees marketing services as more resilient than many technology businesses, how Stagwell is investing in AI, software and digital transformation, and why he believes agencies are undergoing transformation rather than decline. Mark also talked about Stagwell’s global expansion, capital allocation, investor perceptions of the agency sector and the company’s push to combine services and technology. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

People in this episode

Host: Brian Wieser

Guest: Mark Penn

Topics covered

• capital allocation
• global growth
• marketing services
• AI investment
• digital transformation
• agency transformation

Keywords

• Stagwell
• Mark Penn
• capital allocation
• global growth
• marketing services
• AI
• digital transformation
• agency transformation

Mentioned in this episode

Organizations: Stagwell, Marketecture Media, VaynerMedia

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