About this episode

Shannon Langrand discusses how her outsider perspective shaped her agency's model and client focus.

Welcome to Agency Business. Shannon Langrand , founder and CEO of Houston-based independent agency Langrand , joins Brian Wieser and Olivia Morley to discuss how starting an agency without first working inside one shaped the firm’s model, and why that outsider perspective helped her build around the “job to be done” for clients rather than the inherited structures of the agency business. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

People in this episode

Hosts: Brian Wieser, Olivia Morley

Guest: Shannon Langrand

Topics covered

• agency building
• outsider perspective
• client needs
• business model
• marketing strategies

Keywords

• agency business
• independent agency
• client-centric
• business model
• marketing

Mentioned in this episode

Organizations: Langrand, Marketecture Media, VaynerMedia

Books & works: The Madison and Wall Podcast, Screen & Sponsor

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