Ep 147 – Amy Hood, Hoodzpah Design – Make the Work You Want: The Proactive Path to Better Clients
About this episode
In this episode, Amy Hood discusses how to attract better clients through intentional work and marketing strategies.
Featuring: Amy Hood, Hoodzpah Design In episode 147, I sit down with Amy Hood, designer and co-founder of Hoodzpah Design, the Southern California brand identity studio behind work for Disney, Nike, Netflix, Target, and the Lakers. Amy and her twin sister Jen built Hoodzpah out of necessity after realizing they were “unhireable on paper,” and turned it into a nimble, right-sized studio that’s intentionally stayed small to protect speed, momentum, and creative quality. We talk about why “make the work you want to get” is still the most reliable path to better clients, how relationships compound when you lead with curiosity (not strategy), and why creatives have to treat marketing as part of the job if they want opportunities to find them. Amy also shares the story behind Hoodspa’s Adobe MAX banner plane stunt (“No more broke creatives”), what they learned from taking a big marketing swing, and how they’re shifting from service work into products like their updated book Freelance, and Business, and Stuff and the Fort font subscription app. Key Bytes • Making the work you want to get is still the fastest way to change the caliber of clients you attract.• Staying small on purpose can…
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