Ep. 151 – How Mark Homer Buys & Sells Agencies Without a Pile of Cash
About this episode
Mark Homer discusses creative M&A strategies for agency owners without needing large amounts of cash.
Featuring: Mark Homer, Grandin Holdings In episode 151, I sit down with Mark Homer, founder of Grandin Holdings and a serial technology and marketing entrepreneur who's scaled and exited multiple agencies over more than 30 years at the intersection of marketing and tech. Mark and I demystify the world of M&A for agency owners — the headspace blockages, the myths about needing piles of cash, and the surprisingly creative ways deals actually get structured. We talk through his own exit in the legal marketing space, why your network is your richest source of deal flow, and how building real systems (including handing off sales) is what makes a business both sellable and worth keeping. If you've ever assumed M&A is too expensive, too complex, or only for the people making headlines, this conversation will change how you think. Mark shows that most deals are quiet, creative, and life-changing in ways that have nothing to do with a Forbes cover. Key Bytes • Buying out a partner is an M&A transaction — most owners have already done a deal without realizing it. • Your network is a bigger source of deal flow than any sourcing system; just tell people what you're looking for. •…
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