How Steve Guberman Built, Sold, and Reinvented His Agency — Season 4 Kickoff
About this episode
In this episode, Todd Giannattasio interviews Steve Guberman about his journey in building and selling his agency, exploring themes of purpose and growth.
Featuring Guest Host: Todd Giannattasio, Tresnic Media In episode 150, I flipped the mic. To kick off Season 4, I handed the host chair to my friend Todd Giannattasio of Tresnic Media — a returning guest from episode 10, and the guy who helped me name Agency Outsight in the first place. This one's more personal than most. Todd walks me through my journey from screw-off art kid to graphic designer to accidental agency owner, the acquisition that should have been the first of many, selling my agency, and the grief that ultimately reshaped how I think about purpose, work, and what a business is really for. We get into the asset mindset, programmatic M&A as a growth lever, why most founders pay themselves last (and shouldn't), and the copycat goals that keep agency owners chasing someone else's dream. If you've ever wondered what's actually on the other side of an exit — or whether you're building a business or just a really demanding job — this is the conversation. Key Bytes • Most agency founders accidentally build a job, not an asset — and the difference shows up the day you try to sell. • Programmatic M&A unlocks exponential growth that organic effort simply can't match…
More episodes of Agency Bytes
- Ep. 151 – How Mark Homer Buys & Sells Agencies Without a Pile of Cash
- Ep 148 – Cameron Herold, COO Alliance – Work On the Business: The COO Mindset Agencies Need Now
- Ep 147 – Amy Hood, Hoodzpah Design – Make the Work You Want: The Proactive Path to Better Clients
- Ep 146 – The Cost of Replacing Humans With AI—and the Course Correction
- Ep 145 – Jessica Hische, Studioworks – Crafting a Creative Life on Your Own Terms
- Ep 144 – Ali Mirza, Rose Garden Consulting – Intentional Selling: Build a Pipeline That Doesn’t Depend on the Founder
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