EP 267 Does AI Make you More or Less Creative? (Paintbrush vs Photocopier)

EP 267 Does AI Make you More or Less Creative? (Paintbrush vs Photocopier)

December 21, 2025 · 9 min

About this episode

Susan discusses whether AI enhances or diminishes creativity, emphasizing that creativity requires intent and discernment.

AI can feel like a creativity cheat code… or like the death of originality. In this short, punchy solo episode, Susan argues the truth is simpler: AI doesn't create creativity. It creates options. Creativity still belongs to the driver—your taste, courage, and point of view. Episode summary Susan tackles a question she hears constantly: does AI expand creativity or flatten it? Her answer: it depends on how you're using it. If you use AI like a photocopier—generate a first draft and ship it unchanged—you're not becoming more creative. You're becoming more efficient at being generic. But if you use AI like a paintbrush—as a sparring partner, a possibility engine, a constraint generator, or a remix assistant—it can shorten the distance between blank page and something you can shape. The episode is a practical reset on what creativity actually requires in the AI era: taste, discernment, point of view, and the courage to be a little weird on purpose. Key takeaways AI doesn't create creativity. It creates options. Creativity still requires intent, judgement, and discernment. Paintbrush vs Photocopier is the core distinction. Photocopier: you accept the default output and publish it…

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