Broker Power-Up Podcast: Episode 63
About this episode
In this episode, Jonathon and Tommy discuss the key differences between proactive and reactive sales approaches for loan officers.
Episode 63: Proactive vs. Reactive Sales Hosted by Jonathon Haddad, AIME’s Chairman & CEO, alongside Tommy Golightly, AIME’s Marketing Manager. In this episode, Jonathon and Tommy explore the fundamental difference between loan officers who consistently close deals and those who watch opportunities slip away. The gap is not talent or luck. It is preparation. Broker Buzz – Whether a husband who is a realtor can use his three percent commission as a gift for his wife’s cash to close, and what documentation is required. – How to handle income from a salaried attorney who just became a law firm partner and now receives K-1 distributions instead of a W-2. – The best apps for productivity and organization, including how Jonathon uses ChatGPT to manage everything from loans to Bible study to his kids’ school. Sales Training | Ten Minutes of Preparation Changes Everything Have you ever lost a deal to another loan officer and blamed the client? Jonathon has been there too. The truth is you dropped the ball somewhere. The reactive salesperson calls with no intention, no notes, and no memory of the client’s story. The proactive salesperson…
More episodes of AIME Podcast Network
- Women’s Mortgage Network Podcast: Episode 24
- Broker to Broker Podcast: Tanner Mulvihill – Ep. 250
- Broker Power-Up Podcast: Episode 64
- Women’s Mortgage Network Podcast: Episode 23
- Broker Power-Up Podcast: Episode 62
- Broker Power-Up Podcast: Episode 61
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