Spring is coming to your bike shop. How is your product mix in-store and online?

Spring is coming to your bike shop. How is your product mix in-store and online?

February 18, 2026 · 17 min · Episode 115

About this episode

The episode discusses the importance of optimizing product mix for bike shops as spring approaches.

As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in a local bike shop's success as prime riding weather returns to many parts of North America. What are your potential customers searching for online? What would they buy with that new bike if only you had it in stock and in front of them before all of the excitement of new bike day fades? When is it wise to hold a full size run, and when should you experiment with one or two of somethin...

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