How To Earn Customer Trust in the Service Drive Before It’s Too Late | NY Auto Forum
About this episode
Liza Borches discusses the disconnect in the service lane and the importance of transparency tools for customer trust.
Send us Fan Mail At the NY Auto Forum, Liza Borches, President of Carter Myers Automotive, breaks down a growing disconnect in the service lane. Despite years of innovation and record service growth, only a fraction of customers are receiving basic transparency tools like video multipoint inspections. The result: a widening gap between what customers expect—and what dealers consistently deliver. This conversation moves beyond surface-level service tactics to address a deeper issue. As direc...
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