Why “Good” Is the Most Dangerous Word in Retail Automotive | Auto Collabs

Why “Good” Is the Most Dangerous Word in Retail Automotive | Auto Collabs

April 23, 2026 · 25 min

About this episode

Jen Suzuki discusses the dangers of complacency in retail automotive and the importance of mentorship in an AI-driven world.

Send us Fan Mail Jen Suzuki doesn’t walk into a room, she revs it. In this episode, she brings her signature “Jenergy” to a direct conversation about what’s really holding dealerships back: comfort. From outdated sales processes to leaders who’ve stepp...

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