The Hidden Cost of Success in the Car Business | NY Auto Forum

The Hidden Cost of Success in the Car Business | NY Auto Forum

April 7, 2026 · 7 min

About this episode

Alan Cooper discusses the hidden mental health challenges in the automotive industry.

Send us Fan Mail At the NY Auto Forum, Alan Cooper shares a deeply personal perspective on an often-overlooked reality in the automotive industry—mental health. After decades in retail and leadership, Cooper opens up about his own battle with depression and the hidden toll of an industry that demands resilience but rarely creates space for vulnerability. This conversation goes beyond surface-level discussion to address a hard truth: behind the performance, pressure, and long hours, many in ...

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