92 - Is getting an MBA worth it in 2025?

92 - Is getting an MBA worth it in 2025?

From B2B SaaS Marketing Snacks by Kalungi

October 29, 2025 · 15 min · Episode 92

About this episode

The episode discusses the relevance of an MBA for marketers in 2025 compared to alternative learning methods in the age of AI.

Is an MBA still worth it for marketers in 2025, or should you learn by shipping work in public? Schools still broaden your network and expose you to many disciplines. The catch is that the tactical skills age fast, and AI is eating a lot of the output that used to signal competence. On the job, you can publish, get feedback, and adjust in real time. In this episode of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse compare a traditional MBA path with “ship-every-day” alternatives like the altMBA, and what that means now that AI is everywhere. They share where formal study helps, where it falls short, and how to build your own playbook with T2D3. You’ll hear a practical way to decide: school, work, or both. And how to stack real skills that compound for years, not months. The format follows our podcast intro template to keep things crisp and useful. Critical topics in this episode Why AI changes what “communication” means Where MBAs help, and where they don’t How to learn by shipping, every day How to run real primary research Investor and hiring views on MBAs now A T2D3 path to specialize with focus By the end, you’ll know when to pick school, when…

People in this episode

Host: Brian Graf

Topics covered

  • MBA value
  • marketing education
  • AI impact
  • learning by doing
  • career development
  • T2D3 framework

Keywords

  • MBA
  • marketing
  • AI
  • learning
  • career
  • T2D3
  • education
  • altMBA
  • skills

Mentioned in this episode

Organizations: altMBA, AI

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