About this episode

The episode discusses how modern SaaS teams can build scalable growth systems and the importance of measuring real product usage over mere signups.

Are you actually growing your product, or just stacking signups that never turn into usage? A lot of teams get stuck there. More registrations feel good, but it’s not the same as real usage, paid adoption, and a pipeline you can trust. And now with AI in the mix, it’s easy to create more activity without getting more signal. In this episode of B2B SaaS Marketing Snacks, hosts Stijn Hendrikse and Brian Grav bring on their first guest, Alex Laventer. Alex has spent years in growth roles in B2B SaaS, including leading growth at DataStax and now leading go-to-market work on an AI agent product at IBM. The conversation gets practical fast, what “growth” really means, and how teams split (or combine) growth marketing and product growth. You’ll walk away with a clearer way to measure growth, how to set up tracking you can rely on, and where AI can help (and where it tends to distract), including lead scoring and workflow automation. In this episode, you'll learn: Why signups mislead growth conversations Where teams lose signal without tracking How PQLs connect product and marketing Perspective on sales assist with PLG Example: AI-assisted lead scoring workflows By the end, you’ll know…

People in this episode

Hosts: Stijn Hendrikse, Brian Grav

Guest: Alex Laventer

Topics covered

• SaaS growth
• AI in marketing
• product usage
• lead scoring
• growth marketing
• tracking systems

Keywords

• SaaS
• growth systems
• AI
• lead scoring
• product growth
• tracking
• PQLs

Mentioned in this episode

Organizations: DataStax, IBM

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