93 - The "Why" vs the "Wow, How, Now" frameworks in your GTM

About this episode

The episode discusses the integration of the 'Why' and 'Wow, How, Now' frameworks in go-to-market strategies.

Is your go-to-market built around “why” or around “wow, how, now”? Many teams love Simon Sinek’s Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead. In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing. You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one. In this episode, you will learn: When to lead with mission and “why” in your story How wow, how, now maps to your funnel and content Why starting with who and what it is for changes results A simple sheet to score ideas on signal, shipping, and flywheel…

People in this episode

Host: Brian Graf

Guest: Stijn Hendrikse

Topics covered

• go-to-market strategy
• marketing frameworks
• buyer stages
• decision making
• team management

Keywords

• go-to-market
• marketing frameworks
• Golden Circle
• buyer stages
• decision making
• AI in marketing

Mentioned in this episode

Organizations: Kalungi

Books & works: Start With Why, Wow, How, Now

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