B2B SaaS Marketing Snacks
by Kalungi
Is this your podcast?Kalungi, co-founded by Brian Graf and Stijn Hendrikse, is recognized for its expertise in B2B SaaS marketing, drawing on extensive backgrounds that include leadership roles at Microsoft and multiple successful startups. Their deep knowledge…
Insights from recent episode analysis
Audience Interest
- B2B software marketing strategies
- entrepreneurship in tech
Podcast Focus
- short-form marketing strategies
- MVP to PMF journeys
Publishing Consistency
- 96 episodes published
- active for 5 years
Platform Reach
- available on multiple platforms
- found on YouTube and Castbox
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇸🇪SE · Marketing#9310K to 30K
- 🇰🇪KE · Marketing#2510K to 30K
- 🇹🇷TR · Marketing#150500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10K to 32K🎙 Weekly cadence·96 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
21K to 63K🇸🇪48%🇰🇪48%🇹🇷5% - Active Followers
Loyal subscribers who consistently listen
6.2K to 19K64 real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 13 epsHosts
Recent guests
Recent episodes
99 - A Sneak Peek Inside T2D3 OS: How to Turn Your GTM Playbook Into a Repeatable Growth Engine
Jul 10, 2026
29m 27s
BSMS98 - Leveling Up Together: Building High-Performing B2B SaaS Teams
Jun 15, 2026
18m 18s
The Death of the MQL: Shifting Focus from Quantity to Pipeline Value
May 7, 2026
35m 03s
BSMS96 - Signal-Based Marketing and the End of Broad ABM
Mar 31, 2026
55m 36s
95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush
Mar 4, 2026
1h 11m 54s
Social Links & Contact
Official channels & resources
Official Website
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 7/10/26 | T2D3 Operating SystemAI in growth planning+3 | — | T2D3 Operating SystemT2D3 | — | T2D3SaaS growth+5 | — | 29m 27s | ||
| 6/15/26 | B2B SaaSmarketing+4 | Antoine | Level UpKalungi | — | B2B SaaSmarketing professional+5 | — | 18m 18s | ||
| 5/7/26 | MQLB2B SaaS+4 | Stijn Hendrikse | KalungiMicrosoft | — | Marketing Qualified LeadMQL+5 | — | 35m 03s | ||
| 3/31/26 | signal-based marketingB2B growth+4 | Mani Iyer | RedditSlack+1 | — | signal-based sellingB2B marketing+4 | — | 55m 36s | ||
| 3/4/26 | product-led growthsales-led growth+5 | Wes Bush | Product-Led Growth | — | B2B SaaSmarketing-led growth+5 | — | 1h 11m 54s | ||
| 2/11/26 | SaaS growthAI in marketing+4 | Alex Laventer | DataStaxIBM | — | SaaSgrowth systems+5 | — | 49m 05s | ||
| 12/2/25 | go-to-market strategymarketing frameworks+3 | Stijn Hendrikse | KalungiStart With Why+1 | — | go-to-marketmarketing frameworks+4 | — | 32m 33s | ||
| 10/29/25 | MBA valuemarketing education+4 | — | altMBAAI | — | MBAmarketing+7 | — | 15m 22s | ||
| 10/7/25 | speed vs dilution72-hour rule+4 | Stijn Hendrikse | KalungiKalungi.ai | — | marketing entropyexecution speed+5 | — | 26m 50s | ||
| 8/25/25 | AI in marketingentropy vs syntropy+4 | Stijn Hendrikse | Syntropy | — | AImarketing+6 | — | 45m 35s | ||
| 8/18/25 | founder-led growthSaaS investors+4 | Stijn Hendrikse | Kalungi | — | founder-led growthSaaS+5 | — | 32m 37s | ||
| 8/5/25 | Product-Led GrowthVenture Capital+3 | Stijn Hendrikse | SlackLoom+1 | — | Product-Led Growthfounders+5 | — | 34m 07s | ||
| 6/9/25 | AI in marketingjob descriptions+4 | Brian GrafStijn Hendrikse | B2B SaaS Marketing Snacks | — | AIjob descriptions+5 | — | 22m 09s |
Showing 13 of 13
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Kalungi, co-founded by Brian Graf and Stijn Hendrikse, is recognized for its expertise in B2B SaaS marketing, drawing on extensive backgrounds that include leadership roles at Microsoft and multiple successful startups. Their deep knowledge of marketing strategies and frameworks positions them as thought leaders in the industry. "B2B SaaS Marketing Snacks" stands out with its conversational, short-form format, delivering actionable marketing strategies tailored specifically for early-stage B2B software companies. The podcast covers essential topics such as moving from Minimum Viable Product (MVP) to Product-Market Fit (PMF), providing tactical advice that is both relevant and practical for its audience. The podcast appeals to entrepreneurs and marketing professionals in the B2B SaaS space, offering insights that empower them to navigate the complexities of their industry. Listeners gain substantial value through concise, expert advice that helps them advance their marketing efforts and achieve business growth.
By the numbers
- Total followers: 64
- Total plays: 684
- Total reviews: 11
Platforms
TuneIn
- Followers: 2
Castbox
- Followers: 45
- Plays: 684
Podcast App
- Followers: 11
- Reviews: 11
Podcast Republic
- Followers: 6
Audience
adults, professionals
Key insights
What the show covers
- short-form marketing strategies
- MVP to PMF journeys
- frameworks for SaaS companies
- conversational advice from experts
Audience interests
- B2B software marketing strategies
- entrepreneurship in tech
- early-stage company growth
- tactical marketing advice
Platform reach
- available on multiple platforms
- found on YouTube and Castbox
- distributed across podcast apps
- accessible to a broad audience
Publishing consistency
- 96 episodes published
- active for 5 years
- weekly or more cadence
- reliable content delivery
Chart history for B2B SaaS Marketing Snacks
Peaked at #25 in KE, currently #25 in KE.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| KE | — | #25 | #25 | — |
| Sweden | — | #93 | #93 | — |
| TR | — | #150 | #150 | — |
Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.