He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal

He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal

June 22, 2026 · 47 min · Season 3 · Episode 9

About this episode

Nicolas Cole discusses his journey in building a successful writing empire and critiques traditional publishing.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Nicolas Cole built his first ghostwriting business by answering questions on Quora in 2014, and somehow that has compounded into a $10M+ portfolio of writing companies that he runs with his partner Dickie Bush—anchored by Premium Ghostwriting Academy , the 16-week program that's trained roughly 2,000 ghostwriters to charge premium rates. Cole is a three-time guest on this show, which is a record nobody else holds, and there's a reason for it. We met at a party years ago and immediately started geeking out about books and publishing like two people who'd finally found each other at a conference for a very specific kind of weirdo. He's one of the few people I've watched scale…

People in this episode

Host: Anna David

Guest: Nicolas Cole

Topics covered

Mentioned in this episode

Organizations: Premium Ghostwriting Academy, sevenfigurebooks.com

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