Listener Question: Should I Write a New Book or Re-Launch the Old One?
About this episode
In this episode, Anna David discusses whether to write a new book or re-launch an existing one, drawing insights from Paul Colligan's experience.
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Paul Colligan has written 13 books, is in the Podcasting Hall of Fame and has helped Donald Miller, Brendan Burchard, JJ Virgin and Joe Polish turn podcasting into what he calls a “grown-up business strategy” instead of a hobby. He also sent me a question I love: when you already have a working book, how do you know if it’s time to write a new one or keep leveraging the one you’ve got? I have very strong feelings about this one, mostly because I got the answer wrong for six years and recently got right. And Paul’s specific situation is one a lot of multi-book authors may recognize. He has a workhorse title, How to Podcast , that has been the category-defining book in its lane…
People in this episode
Host: Anna David
Guest: Paul Colligan
Topics covered
- book writing
- authority building
- podcasting
- business strategy
- multi-book authors
Mentioned in this episode
Organizations: sevenfigurebooks.com
Books & works: How to Podcast
More episodes of Behind the Book Cover
- The Six-Month Rule: Why a Book Launch Should Never Be a One-Time Event
- I'm Becoming Your Book Strategist (Brenda Asked First)
- The Five-Minute Audit That Tells You If Your Book Is Invisible to AI
- He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal
- He Thinks Most Authors Don’t Need a Better Book. They Need a Better Funnel
Explore listener stats, chart rankings, contacts and more on the Behind the Book Cover podcast page.