The Six-Month Rule: Why a Book Launch Should Never Be a One-Time Event
About this episode
The episode discusses the importance of ongoing promotion for a book launch and how to leverage media exposure for greater impact.
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. A client of mine named Jimmie Applegate asked me a question I get from almost every author I work with, even though he was too polite to ask it quite this bluntly: he has a published book, Addicted to Failure , and a great Psychology Today feature to his name—and he still doesn't know what to do next. Instead of answering him privately, I answered him on the show, because I know that so many other authors wonder the same thing. Jimmy got the press hit. That part's done. But the Psychology Today feature is living in exactly one place— Psychology Today —instead of his website, his LinkedIn, his speaker page and every bio he's ever written. I walk through what we call “ the $50,000…
People in this episode
Host: Anna David
Guest: Jimmie Applegate
Topics covered
- book launch
- authority building
- media exposure
- content marketing
- entrepreneurship
Mentioned in this episode
Organizations: Psychology Today, Legacy Launch Pad, Good Morning America
Books & works: Addicted to Failure
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- He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal
- He Thinks Most Authors Don’t Need a Better Book. They Need a Better Funnel
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