8 social media goals to set for 2026 with Travis Tyler
About this episode
Travis Tyler shares eight innovative social media goals for B2B marketers in 2026, focusing on personal well-being and creativity.
To kick off 2026, we're going way beyond “boost engagement” and “grow followers.” In this powerful and personal episode, Travis Tyler , Senior Social Media Manager at Motion and one of Oktopost’s B2B Social’s Rising 30 stars, joins us to share eight social media goals that every B2B social media marketer should consider this year. But these aren’t your typical KPIs. Using the Wheel of Life assessment tool , Travis walks us through a new way of setting goals, ones that consider your career, creativity, wellbeing, finances, and even joy. Travis gets real about money, mental health, burnout, side hustles, parenthood, and finding creative outlets that don’t come with a performance metric. It’s one of the most vulnerable and validating conversations we’ve ever had on Behind the Post , and one that every social media marketer needs to hear. So if you’re feeling overwhelmed, underpaid, or just unsure what success looks like in 2026… hit play. This episode will meet you where you are. Hot Topics: How to set social media goals that serve your life , not just your brand Budget, burnout, and side income: the financial realities of being a social media manager today Why every SMM should take…
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