The B2B event campaign that reached 500K on LinkedIn by ditching corporate content
About this episode
This episode discusses a successful B2B event campaign that utilized relatable content to achieve significant engagement on LinkedIn.
What if the secret to a sold-out B2B event wasn’t another polished speaker graphic, but a video of your team tasting the catering, or fixing a flat tire on a branded bike? LinkedIn is a social platform first, and the brands that win are the ones that actually act like it. In this episode of Behind the Post, we sit down with Alexandra Wittmann , Senior Social Media Manager at Celonis and the marketer behind the standout “Behind the Scenes at Celosphere 2025” campaign. Instead of following the traditional B2B playbook, Alexandra created a 9-part video series that treated a major tech event like a human story. The result? A finalist spot at the 2025 B2B Marketing Innovation Awards and over half a million organic impressions. We break down the exact “scroll-stopping” framework she used to make Celosphere feel relatable before it even began, from coordinating 25 internal “stars” to why a simple “What to Wear” video outperformed strategic content. You’ll also learn how a 1,000-strong employee advocacy program helped amplify the campaign, and why messy, real, behind-the-scenes content consistently beats polished perfection on LinkedIn. If you’re a B2B marketer, event lead, or social…
More episodes of Behind the Post
- Behind the making of B2B Social’s Rising 30 with Alina Dallal
- How WD grew their LinkedIn following from 600K to 800K in less than a year
- Building from scratch: How to bake an advocacy program that’s a total showstopper
- When B2B met Picasso: How Island turned their booth into an immersive brand experience
- Infusing B2C energy into your B2B social strategy
- Why some B2B company pages win on LinkedIn (and others don’t)
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