Behind the making of B2B Social’s Rising 30 with Alina Dallal
About this episode
Alina Dallal discusses the creation and impact of B2B Social’s Rising 30 campaign with Colin Day.
In her final episode, Behind the Post host Alina Dallal steps into the hot seat, joined by Oktopost’s CMO Colin Day, to go behind the scenes of B2B Social’s Rising 30 — a community-led campaign celebrating 30 standout voices in B2B social media who are pushing boundaries, sparking conversations, and shaping B2B social as we know it. An initiative she built and executed from the ground up that took the B2B social industry by storm. She unpacks the “why” behind it: spotting a clear gap where social media managers were driving real business impact, but rarely getting the recognition they deserved. What started as a simple idea became a standout industry moment, spotlighting the people behind B2B social’s real influence. Alina breaks down how she brought it to life, shaping the concept, engineering participation at scale, and keeping execution tight with simple but critical systems like a single source of truth and strong launch-day structure under pressure. She also shares what most campaigns miss: making people feel seen. From tailored winner messages to physical recognition, she unpacks why small, personal moments carried more weight than any mass announcement. But the real…
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