Why some B2B company pages win on LinkedIn (and others don’t)
About this episode
This episode features Luis Urgell discussing effective B2B social media strategies on LinkedIn.
What do you get when you mix almost a decade of B2B social experience, a 500K+ personal brand, and a strategist who’s seen a lot of LinkedIn feeds? A masterclass in what actually makes B2B social work, and what’s quietly holding most brands back. In this episode of Behind the Post , we’re joined by Luis Urgell , B2B Socials Rising 30 star and founder of Timewarp ., to break down how he evaluates B2B brands on social, and what you can learn from it as a social media marketer. Luis walks us through the exact signals he looks for when landing on a B2B LinkedIn page, from hiring patterns to posting cadence, and why these details matter more than most teams realize. Think of this episode as an inside look at how your page is being judged, by peers, prospects, and decision-makers alike. We get tactical. Luis shares one simple change social teams can make this week to improve content performance, the most common mistakes he sees during audits, and why many B2B brands are unintentionally leaving attention on the table by playing it too safe. He also breaks down what good B2B social actually looks like today, including why employee-led content works so well, how brands like Zapier are…
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