Inside HCLTech’s supercharged ambassadors club, the advocacy program with a waitlist
About this episode
Eeshita Mittal discusses HCLTech's Supercharged Ambassadors Club and its impact on talent attraction and retention.
This week on Behind the Post, we're getting supercharged with Eeshita Mittal , Marketing Manager at HCLTech and the driving force behind the Supercharged Ambassadors Club, HCLTech’s employee advocacy program that’s redefining talent attraction and retention in the B2B tech space. Eeshita shares how this purpose-driven initiative evolved from a pilot to a global community of 200+ employees across 25+ countries. From fresh grads to senior VPs, the program spans functions, geographies, and career stages, making it more than just advocacy; it’s a movement. She dives into how HCLTech empowers ambassadors through personal branding workshops, hybrid content creation sessions, and direct engagement with leadership, including the CMO, who reads and interacts with employee posts. Spoiler: Some ambassadors saw their LinkedIn followers grow 5-10x within six months. With a 187% increase in LinkedIn reach and rising earned media value, this initiative proves that human storytelling and community-building are powerful tools in a B2B world. If you're looking for tactical ways to attract top talent, scale advocacy, or build a loyal internal brand army, this episode is your blueprint. Hot Topics…
More episodes of Behind the Post
- Behind the making of B2B Social’s Rising 30 with Alina Dallal
- How WD grew their LinkedIn following from 600K to 800K in less than a year
- Building from scratch: How to bake an advocacy program that’s a total showstopper
- The B2B event campaign that reached 500K on LinkedIn by ditching corporate content
- When B2B met Picasso: How Island turned their booth into an immersive brand experience
- Infusing B2C energy into your B2B social strategy
Explore listener stats, chart rankings, contacts and more on the Behind the Post podcast page.