No Templates, Just Strategy w/ Katie Garwood | Ep. 217

About this episode

Katie Garwood discusses building tailored marketing strategies that align with business needs.

In this episode of Biz/Dev, we talk with Katie Garwood, founder of One Eleven Group, about what it looks like to build marketing that actually fits the business it is meant to support. Katie takes a hands-on approach, working closely with teams, staying in the details, and designing strategies based on real data, not assumptions. We get into why one-size-fits-all marketing falls short, how being close to the work leads to better decisions, and what it takes to create campaigns that reflect ho...

People in this episode

Host: Big Pixel

Guest: Katie Garwood

Topics covered

• marketing strategy
• data-driven decisions
• business support
• campaign creation
• custom marketing

Keywords

• marketing
• strategy
• business
• data
• campaigns
• entrepreneurship
• customization

Mentioned in this episode

Organizations: One Eleven Group

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