The Great Intensifier w/ Chris Geiss | Ep. 212

About this episode

Chris Geiss discusses building software for the ecommerce ecosystem and the intricacies of creating products for platforms like Shopify.

In this episode of Biz/Dev, we talk with Chris Geiss, Co-Founder and CEO of Seguno, about building software for the ecommerce ecosystem and what it takes to create products that live inside a larger platform like Shopify. Chris shares his path from engineering roles at IBM and product leadership at Bronto Software to co-founding Seguno, an email marketing platform built specifically for Shopify merchants. We get into how platform ecosystems shape product decisions and why understanding how cu...

People in this episode

Guest: Chris Geiss

Topics covered

• ecommerce
• software development
• email marketing
• platform ecosystems
• entrepreneurship

Keywords

• ecommerce
• software
• Shopify
• email marketing
• platform ecosystems
• entrepreneurship

Mentioned in this episode

Organizations: Seguno, Shopify, IBM, Bronto Software

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