Mastering the Onboarding Experience (Part 1) - Ian Lieberman (E56)

About this episode

Ian Lieberman discusses the importance of effective onboarding in martial arts schools and how to improve the process.

Easton Training Center's Vice President and Director of Operations, Ian Lieberman, joins Eliot o kick off a three-part series on one of the most overlooked systems in martial arts schools: onboarding. This episode looks at what happens from the moment a lead clicks your website to the moment they set their first appointment — and why most schools get this stage completely wrong. The conversation covers the true cost of a lead, why response time matters more than world titles, how to structure a follow-up cadence that lasts months (not days), and why every school needs a CRM instead of relying on memory. If you want more students walking through your doors and fewer missed opportunities, this episode lays out the blueprint. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!

People in this episode

Host: Eliot

Guest: Ian Lieberman

Topics covered

• onboarding
• martial arts schools
• lead management
• customer relationship management
• student acquisition

Keywords

• onboarding
• martial arts
• leads
• CRM
• student acquisition
• response time
• follow-up cadence

Mentioned in this episode

Organizations: Easton Training Center, Easton.Online

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