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On the show
From 10 epsHosts
Recent guests
Recent episodes
Developing Kids Jiu Jitsu Coaches - Jordan Shipman (E60)
Jun 19, 2026
Unknown duration
Structuring Kids Jiu Jitsu Classes - Jordan Shipman (E59)
May 19, 2026
35m 12s
Mastering the Onboarding Experience (Pt. 3) - Ian Lieberman (E58)
Apr 19, 2026
35m 59s
Mastering the Onboarding Experience (Pt. 2) - Ian Lieberman (E57)
Mar 19, 2026
37m 06s
Mastering the Onboarding Experience (Part 1) - Ian Lieberman (E56)
Feb 19, 2026
35m 59s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/19/26 | ![]() Developing Kids Jiu Jitsu Coaches - Jordan Shipman (E60) | Building a great kids martial arts program requires more than one talented instructor. It requires systems, structure, and a deep bench of coaches who are prepared to deliver a consistent experience every day. In this episode of the Black Belt Business Podcast, Eliot Marshall sits down with Easton Kids Program Director Jordan Shipman to break down why coach-to-student ratios matter, how a lack of bench strength impacts retention, and why many schools mistakenly blame outside factors for declining programs instead of addressing internal problems. Eliot and Jordan also dive into Easton's process for recruiting, onboarding, and developing kids coaches, including the systems, training courses, and standards that help maintain consistency across multiple academies. They discuss the importance of always staying ahead of growth, creating a pipeline of future instructors, and ensuring every coach understands class structure, training philosophy, safety protocols, and student development. Whether you're struggling to find instructors, looking to improve your kids program, or trying to scale your academy without sacrificing quality, this episode provides a practical blueprint for building a stronger team and a better student experience. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 5/19/26 | ![]() Structuring Kids Jiu Jitsu Classes - Jordan Shipman (E59)✨ | kids martial artsclass structure+4 | Jordan Shipman | EastonEaston Kids Program | — | kids jiu jitsumartial arts program+5 | — | 35m 12s | |
| 4/19/26 | ![]() Mastering the Onboarding Experience (Pt. 3) - Ian Lieberman (E58)✨ | onboarding experiencestudent retention+4 | Ian Lieberman | Easton.Online | — | onboardingretention+5 | — | 35m 59s | |
| 3/19/26 | ![]() Mastering the Onboarding Experience (Pt. 2) - Ian Lieberman (E57)✨ | onboardingstudent experience+4 | Ian Lieberman | Easton.Online | — | onboardingstudent experience+5 | — | 37m 06s | |
| 2/19/26 | ![]() Mastering the Onboarding Experience (Part 1) - Ian Lieberman (E56)✨ | onboardingmartial arts schools+3 | Ian Lieberman | Easton Training CenterEaston.Online | — | onboardingmartial arts+5 | — | 35m 59s | |
| 1/19/26 | ![]() Ranking and Progression in Muay Thai - Sean Madden (E55)✨ | Muay Thairanking+4 | Sean Madden | Easton Muay ThaiEaston.Online | — | Muay Thairanking+5 | — | 33m 54s | |
| 12/19/25 | ![]() Structuring Striking Class Levels - Sean Madden (E54)✨ | class structureMuay Thai training+3 | Sean Madden | Easton Muay ThaiEaston.Online | — | Muay ThaiKickboxing+3 | — | 34m 44s | |
| 11/19/25 | ![]() Scaling Muay Thai and Striking Programs - Sean Madden (E53)✨ | Muay Thaistriking programs+3 | Sean Madden | Easton Muay ThaiEaston.Online | — | Muay Thaistriking program+5 | — | 42m 45s | |
| 10/20/25 | ![]() Understanding Your Academy's Money - Mike Tousignant (E52)✨ | financial literacymartial arts business+4 | Mike Tousignant | Black Belt Business PodcastEaston.Online | — | moneymartial arts+7 | — | 27m 56s | |
| 9/19/25 | ![]() Building and Protecting Culture in Your Academy - Mike Tousignant (E51)✨ | culturemartial arts+4 | Mike Tousignant | Easton.Online | — | martial arts cultureacademy leadership+3 | — | 28m 03s | |
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| 8/19/25 | ![]() The Key Systems for Academy Success - Ian Lieberman & Mike Tousignant (EP50)✨ | martial arts academybusiness growth+3 | Mike TousignantIan Lieberman | EastonBlack Belt Business Podcast | — | martial artsacademy success+3 | — | 22m 17s | |
| 7/19/25 | ![]() The 5 Strategic Shifts That Transformed Easton - Mike Tousignant & Ian Lieberman (E49) | In this episode of the Black Belt Business Podcast, Eliot Marshall is joined by Easton Training Center CEO Mike Tousignant and VP Ian Lieberman to unpack the five major shifts that propelled Easton from a single location to one of the most successful martial arts organizations in the country. They discuss how changes in training structure, leadership systems, communication, and core values created alignment, empowered team members, and fueled long-term growth. From implementing a fundamentals program to adopting decentralized command, this conversation is packed with practical lessons for any school owner serious about scaling their academy the right way. If you're ready to build a stronger business and a better team, this episode is your blueprint. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 6/19/25 | ![]() The Power of a Strong Fundamentals Program - Mike Tousignant (E48) | In this episode of the Black Belt Business Podcast, Easton Training Center CEO Mike Tousignant joins host Eliot Marshall to discuss one of the most critical (and often neglected) components of a martial arts academy: the fundamentals class. They break down why having a dedicated fundamentals program is essential for student retention, safety, and long-term success. From class structure and warm-up consistency to when (and why) beginners shouldn't spar, this episode offers clear guidance for school owners looking to build a more effective and inclusive training environment. If you're serious about creating a program that serves both beginners and advanced students, this conversation is a blueprint you won't want to miss. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 5/19/25 | ![]() How to Close More Martial Arts Memberships - Ian Lieberman & Mike Tousignant (E47) | In this episode, Eliot Marshall, co-owner of Easton Training Center, is joined by Easton's CEO Mike Tousignant and COO Ian Lieberman. Together, they pull back the curtain on how Easton consistently achieves a high close rate on membership sales. From the structure of their sales process to the mindset they instill in their team, this conversation is packed with practical strategies martial arts school owners can apply right away to improve their own conversions. Whether you're struggling with sales or looking to sharpen your current system, this episode delivers insights from one of the most successful teams in the industry. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 11/21/24 | ![]() Martial Arts Is a People Business - Ian Lieberman & Mike Tousignant (E46) | Whether it's dealing with members or managing staff, we as martial arts academy owners and operators are in the people business. Your ability to skillfully manage relationships, offer constructive feedback, and direct people's progress will dictate the success, culture, and health of your martial arts academy. Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to talk about managing relationships and knowing when to look inward to find solutions instead of assigning blame. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 10/19/24 | ![]() Pillars of Successful Martial Arts Academies - Derek Alumbaugh & Kyle Wright (E45) | Matrix Martial Arts General Manager and Owner, Derek Alumbaugh, and BJJ Department head at Easton Denver, Kyle Wright, join Eliot to introduce themselves and discuss their roles at Easton Online, as well as explain the pillars of successful martial arts academies and how to establish them in your school. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 9/19/24 | ![]() Implementing Systems in Your Martial Arts School - Michael Phipps & Jordan Shipman (E44) | Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the challenges of implementing systems in martial arts academies and how to make sure everyone on your team is on the same page. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Interested in learning more about operating a high-functioning martial arts academy? Visit https://www.easton.online to check out our products and sign up for our mailing list! | — | ||||||
| 6/19/24 | ![]() Managing the Summer Slump - Michael Phipps & Jordan Shipman (E43) | Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how to manage dwindling sign ups, increased membership suspensions, and atypical cancellations in your Martial Arts academy during the summer months. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Interested in learning more about operating a high-functioning martial arts academy? Visit https://www.easton.online to check out our products and sign up for our mailing list! | — | ||||||
| 5/19/24 | ![]() Mastering Your Martial Arts Academy's Marketing - Michael Phipps & Jordan Shipman (E42) | Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss strategies for reinforcing your martial arts academy's brand and how to understand and master your marketing channels. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 4/19/24 | ![]() How We Open New Martial Arts Schools - Mike Tousignant & Ian Lieberman (E41) | Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss how we open new Easton Training Center schools and get into the black within 3 months of opening. Opening a new academy? Check out our 100 member bootcamp to open your doors with 100 paying members: https://www.easton.online/100-member-bootcamp-offer-1 Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 3/19/24 | ![]() A to Z on How to Run a Kids BJJ Program - Michael Phipps & Jordan Shipman (E40) | Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how Easton run's our Kids Martial Arts programs and give some tips on what you could do to improve your kids Jiu Jitsu program. | — | ||||||
| 2/19/24 | ![]() Developing Skillful Martial Artists from the Ground + Up - Michael Phipps & Jordan Shipman (E39) | Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how to build skillful students from day 1. As a martial arts academy owner or operator, the lifeblood of your academy will most likely be new students with little to no previous experience. If you want to keep them coming back, you have provide value, which means building students into skillful practitioners. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 1/27/24 | ![]() The Basics of Creating a Successful Martial Arts School - Michael Phipps & Jordan Shipman (E38) | Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the basic necessities of building a successful martial arts school. From marketing, to running classes and crafting a systematic sales process. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 9/19/23 | ![]() Creating Alignment on a Growing Coaching Staff - Michael Phipps & Jordan Shipman (E37) | Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss creating alignment in Martial Arts Academies with growing coaching staffs and how to make sure everyone is delivering a great product every time. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! | — | ||||||
| 8/19/23 | ![]() Growing with the times in Martial Arts and Business - Amal Easton, Mike Tousignant & Ian Lieberman (E36) | Amal Easton joins the podcast with Ian and Mike to discuss how academies, business owners, and martial artists must adapt and grow with the times or see themselves becoming irrelevant. Amal adds details about the way things used to be done and how Easton has changed and adapted over time, while Mike and Ian discuss the process of implementing and managing these changes in a large martial arts business with multiple schools. | — | ||||||
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