
Scaling Muay Thai and Striking Programs - Sean Madden (E53)
From Blackbelt Business Podcast by Easton.Online
November 19, 2025 · 43 min
About this episode
Eliot Marshall and Sean Madden discuss the evolution of Easton's Muay Thai program into a scalable curriculum.
In this episode, Eliot Marshall and Easton Muay Thai Program Director Sean Madden break down how Easton evolved from a fighter-run striking program into a scalable, system-driven curriculum that now serves thousands of students. They discuss why passion and talent aren't enough, why Muay Thai gyms often struggle with structure, and the key systems that allowed Easton's program to grow across multiple academies. If you want your striking program to move beyond the same 30–50 students, this episode shows you how to build something that lasts. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
People in this episode
Host: Eliot Marshall
Guest: Sean Madden
Topics covered
- Muay Thai
- striking programs
- scalable curriculum
- gym structure
- program growth
Keywords
- Muay Thai
- striking program
- curriculum
- gym structure
- program growth
- Easton
- students
Mentioned in this episode
Organizations: Easton Muay Thai, Easton.Online
More episodes of Blackbelt Business Podcast
- Structuring Kids Jiu Jitsu Classes - Jordan Shipman (E59) · May 19, 2026 · 35 min
- Mastering the Onboarding Experience (Pt. 3) - Ian Lieberman (E58) · April 19, 2026 · 36 min
- Mastering the Onboarding Experience (Pt. 2) - Ian Lieberman (E57) · March 19, 2026 · 37 min
- Mastering the Onboarding Experience (Part 1) - Ian Lieberman (E56) · February 19, 2026 · 36 min
- Ranking and Progression in Muay Thai - Sean Madden (E55) · January 19, 2026 · 34 min
- Structuring Striking Class Levels - Sean Madden (E54) · December 19, 2025 · 35 min
Explore listener stats, chart rankings, contacts and more on the Blackbelt Business Podcast podcast page.