About this episode

Eliot Marshall and Ian Lieberman discuss optimizing the onboarding experience for new students at an academy.

In this episode of the Black Belt Business Podcast, Eliot Marshall and Ian Lieberman continue their series on student onboarding and break down what should happen on a new student's first day at your academy. They discuss how to eliminate friction, create a "red carpet" experience, run effective intro classes, and structure fundamentals classes so beginners feel successful from day one. If you want more students to sign up and stay longer, this episode explains how to engineer a better first impression. Watch or listen to the full podcast on our blog: https://www.easton.online/blog Visit https://www.easton.online to sign up for our mailing list!

People in this episode

Host: Eliot Marshall

Guest: Ian Lieberman

Topics covered

• onboarding
• student experience
• academy management
• intro classes
• fundamentals classes
• first impression

Keywords

• onboarding
• student experience
• academy
• intro classes
• fundamentals
• first day
• red carpet experience

Mentioned in this episode

Organizations: Easton.Online

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• Mastering the Onboarding Experience (Part 1) - Ian Lieberman (E56) · February 19, 2026 · 36 min
• Ranking and Progression in Muay Thai - Sean Madden (E55) · January 19, 2026 · 34 min
• Structuring Striking Class Levels - Sean Madden (E54) · December 19, 2025 · 35 min
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