
The episode discusses how brands can improve customer engagement by using AI to personalize shopping experiences.
Most brands are still shouting into the void with more ads, more screens, and more generic product pages, then wondering why customers tune out. We sit down with Jabbeen Zadie of Spring AI to talk about a different path: treat experience as the real product, and use AI to make it personal, fast, and measurable. We unpack Glass, Spring AI’s “phygital” experience layer that lets shoppers generate an AI version of themselves using the product in a real-world context. That sounds playful, but it...
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