Innovations in Hip Protection with Natasha Williams

About this episode

Claire Gill interviews Natasha Williams about innovations in hip protection and the new Phoenix Hipwear Active product for women over 55.

On this episode of BoneTalk, BHOF CEO Claire Gill talks with Natasha Williams, CEO of Phoenix Hipwear and a member of BHOF’s Corporate Advisory Roundtable. For more than a decade, Natasha has led innovations in hip fracture prevention, starting with a soft hip protector that became New Zealand’s market leader and a preferred choice in U.S. senior care communities. Most recently, she and her team launched Phoenix Hipwear Active, designed for women 55+ who want to stay active through walking, hiking, biking, traveling, and pickleball while reducing their fracture risk. Claire and Natasha discuss this new product, the technology behind it, and how it’s helping women protect their independence and live vibrant, active lives.

People in this episode

Host: Claire Gill

Guest: Natasha Williams

Topics covered

• hip protection
• fracture prevention
• active lifestyle
• women's health
• innovation

Keywords

• hip fracture
• soft hip protector
• senior care
• fracture risk
• active women

Mentioned in this episode

Organizations: Phoenix Hipwear, Bone Health & Osteoporosis Foundation

Places: New Zealand, U.S.

More episodes of Bone Talk

• Strong Bones for Midlife Women: Building Strength, Preventing Fractures, and Aging Well · May 14, 2026
• Strong From the Inside Out: Why Pelvic Floor Health Matters for Your Bones · April 16, 2026
• Stronger Together: Navigating Osteoporosis as a Family · March 10, 2026
• After the Fall: Understanding Hip Fractures and Recovery With Dr. Jaimo Ahn · February 12, 2026
• Steady and Strong: Fall Prevention and Safe Movement with Kavita Patel · January 14, 2026
• Start a 'Be Bone Strong' Walking Club · June 18, 2025