About this episode

In this episode, Rick Milenthal discusses the importance of emotion in branding amidst increasing automation in marketing.

What happens when marketing becomes more automated, data-driven, and efficient — but less human? In episode 102 of Brand Story, we sit down with Rick Milenthal, Chairman, Founder, and CEO of The Shipyard, to explore why emotion still matters more than technology, how fear can hold brands back, and why understanding people is the key to building brands that last. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Links and Information From the Episode Here: gravitygroup.com/podcast/engineering-brand-love Continue the conversation on social: For more of Brand Story, check out our LinkedIn ( https://www.linkedin.com/company/gravitygroupmarketing ), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We’re also on: Instagram —…

People in this episode

Host: Steve Gilman

Guest: Rick Milenthal

Topics covered

• brand love
• emotional storytelling
• marketing automation
• data-driven marketing
• leadership
• culture

Keywords

• brand love
• emotional storytelling
• marketing
• automation
• leadership
• fear
• data-driven

Mentioned in this episode

Organizations: The Shipyard, Gravity Group

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