The Creative Reset featuring Scott Witthaus

The Creative Reset featuring Scott Witthaus

From Brand Story by Steve Gilman

November 20, 2025 · 56 min · Season 5 · Episode 100

About this episode

In the 100th episode, Scott Witthaus discusses the essence of creativity, the impact of AI, and the necessity of stepping away from work.

100 episodes in, one thing is clear: creativity is still human at its core. For our 100th episode, editor and educator Scott Witthaus returns to reflect on the creative industry, the importance of stepping away, the rise of AI, and why our humanity is still our greatest differentiator. This episode touches on finding clarity and inspiration outside of work, the danger of an “always-on” creative culture, and how AI is changing (not replacing) creative work. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Links and Information From the Episode Here: gravitygroup.com/podcast/the-creative-reset/ Continue the conversation on social: For more of Brand Story, check out our LinkedIn ( https://www.linkedin.com/company/gravitygroupmarketing ), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus…

People in this episode

Host: Steve Gilman

Guest: Scott Witthaus

Topics covered

  • creativity
  • AI in creative work
  • importance of breaks
  • humanity in creativity
  • creative culture

Keywords

  • creativity
  • AI
  • humanity
  • creative culture
  • inspiration
  • mentoring
  • breaks

Mentioned in this episode

Organizations: Gravity Group

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