About this episode

Laura Grover discusses the limitations of traditional marketing metrics and the impact of AI on measurement.

Data is everywhere. But making sense of it? That’s where the real work begins. In episode 99 of Brand Story, Laura Grover, Senior Vice President and Head of Client Solutions at EDO, Inc., shares why traditional metrics like reach and clicks don’t always tell the full story. She also discusses how AI is reshaping search and measurement, what marketers can learn from sports audiences, and why curiosity is still the most valuable skill in a data-driven world. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/marketings-measurement-reset/ Continue the conversation on social: For more of Brand Story, check out our LinkedIn ( https://www.linkedin.com/company/gravitygroupmarketing ), where we’ll post previews and highlights of shows, behind-the-scenes…

People in this episode

Host: Steve Gilman

Guest: Laura Grover

Topics covered

• marketing measurement
• data analysis
• AI in marketing
• sports audience insights
• curiosity in data

Keywords

• marketing
• data
• AI
• measurement
• sports audiences
• curiosity
• metrics

Mentioned in this episode

Organizations: EDO, Inc., Gravity Group

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