Transforming Brands ft. Simon Hill

About this episode

Simon Hill discusses the multi-dimensional nature of brands and the importance of creating lasting experiences.

Here’s the truth about brand. It isn’t one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Links and Information From the Episode Here: gravitygroup.com/podcast/transforming-brands Continue the conversation on social: For more of Brand Story, check out our LinkedIn ( https://www.linkedin.com/company/gravitygroupmarketing ), where we’ll post previews and highlights of shows…

People in this episode

Host: Steve Gilman

Guest: Simon Hill

Topics covered

• brand transformation
• customer experience
• emotional branding
• marketing strategies
• brand consistency

Keywords

• branding
• marketing
• customer experience
• FutureBrand
• emotional connection

Mentioned in this episode

Organizations: FutureBrand North America, Gravity Group

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