About this episode

Kelley Stumpe discusses her journey as a trusted voice for car-buying moms and the challenges she faces from manufacturers.

Today I'm joined by Kelley Stumpe, Founder & CEO at The Car Mom. She has built the largest online following of car-buying moms in the country, and she has never taken a dollar from a manufacturer to do it. That refusal has gotten her blacklisted from press events and cut off from loaner cars, but it has also made her the most trusted voice family car shoppers turn to. Topics: 04:00 The Most Car Seat-Friendly SUV. 06:30 Selling To Women Isn't Different. 09:30 The Seven-Door Car Parents Want. 11:30 Salespeople Know Nothing About Cars. 20:30 The Free Event That Drives Business. 27:10 Why Kelley Stays Undisputed. 41:15 The 100,000-Mile Secret. This episode is brought to you by: 1. Digital Dealer – Join dealership leaders from across the country for two days of expert-led education, practical AI strategies, networking with industry peers, and hands-on access to the latest products and solutions. September 22–23 in Detroit. Register today ⁠here⁠. 2. Podium - If your AI isn’t driving real outcomes, it’s time to take a closer look @ here. 3. CDG Marketplace — Get peer-validated reviews and real-world intel on every major dealership technology provider, all from verified dealers inside…

People in this episode

Host: Car Dealership Guy

Guest: Kelley Stumpe

Topics covered

• car-buying moms
• family car shopping
• automotive industry
• trust in car sales
• women in automotive
• car seat safety
• dealership technology

Keywords

• car buying
• SUV
• car seats
• women in sales
• automotive trust
• family vehicles
• dealership events

Sponsors

Digital Dealer, Podium, CDG Marketplace

Mentioned in this episode

Organizations: The Car Mom

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